Not Sure If You Have Product-Market Fit? Start Here.

You know the feeling.
You’ve launched. You’ve got a few sales. Maybe even a handful of glowing reviews. But deep down, you’re still asking:

Is this it? Is this what product-market fit feels like?

It’s one of the most important (and misunderstood) milestones in any startup’s journey—and if you’re thinking about spending on paid marketing, it matters even more.

So we put together a quick quiz to help you gut-check where you are. No jargon, no buzzwords—just five simple questions based on real traction signals I look for with early-stage DTC brands.

🎯 It’s especially useful if:

• You’re getting some traction but it still feels inconsistent

• You’re considering running ads but want to sanity-check if you’re ready

• You’re not sure if your current growth is a signal or just noise

💡 At the end, you’ll get a quick read on:

• Whether you’re showing signs of PMF (or not quite yet)

• What to focus on next

• A free download: our “Paid Readiness Checklist” to help plan your next move

👉🏾 Take the quiz here — it takes 2 minutes and might save you months of guesswork.