The Brief: New Majority Capital needed to increase visibility with funders, donors, and aspiring entrepreneurs, and connect its programs, investments, and alumni outcomes into a coherent story. The goal was to clearly articulate what makes NMC’s model unique, while aligning fund, foundation, and alumni storytelling across email, social, and web.

What We Did:

• Clarified and Executed a Unified Narrative: Defined and executed a clear messaging architecture across the fund and foundation, creating a consistent, differentiated voice that clearly explained NMC’s model, impact, and pathways to equitable business ownership.

• Built and Ran Scalable Content Systems: Designed and executed repeatable content pillars and storytelling formats across social and email, enabling consistent, high-quality output instead of ad hoc production.

• Delivered Multi-Audience Communications: Developed and deployed messaging for funders, donors, and aspiring entrepreneurs to support fundraising, program recruitment, and ecosystem credibility.

• Elevated Alumni and Portfolio Stories: Produced and amplified alumni spotlights and acquisition stories to demonstrate real-world outcomes, supporting both fundraising efforts and cohort recruitment.

The Results:

• Visibility & Reach:

  • Social reach more than doubled under our guidance and new direction

  • Total impressions increased steadily, peaking during program launches and founder spotlights.

  • Key newsletters outperforming historical benchmarks during fundraising and recruitment moments.

• Engagement & Conversion:

  • Shares, saves, and comments increased 3–4× over early-year baselines, particularly on alumni- and impact-led content.

  • Email clickthroughs to core pages surged 2–3× during campaign periods tied to programs and outreach.

• System Foundations:

  • Established durable formats that continue to perform while reducing ongoing production effort.

Why It Worked:

By centering real people and real outcomes, this work translated a seemingly complex model into clear, compelling storytelling — building a sustainable content engine.