Performance Channel Management
Strategic oversight and execution for organizations investing in paid channels and lifecycle marketing.
“"Working with Grace and GO & Co was collaborative and effective. The sprint provided our team with clear priorities, and their paid management support enabled us to act on them quickly. We came away with stronger systems and measurable progress." - Arise Health
We lead performance strategy, measurement, and optimization — connecting spend to outcomes and ensuring channel decisions support broader organizational goals. This work emphasizes clarity, discipline, and integration with brand and messaging efforts, rather than isolated channel optimization.
We’re a fit if you're:
Actively investing in paid media and want senior oversight
Difficulty connecting spend to outcomes
Managing performance across platforms without clear ownership
Looking to improve efficiency before scaling the budget
What we help you do:
Define performance goals and success metrics
Lead paid channel strategy (Meta, Google, LinkedIn, etc.)
Channel execution and optimization
Improve reporting, learning, and decision-making
Ensure performance aligns with broader brand and growth goals
How We Work
We work on a flat-fee, monthly retainer basis in 3 tiers:
Core Support
Launch and manage 1–2 channels with strategic oversight
Channel Optimization
Manage up to 3 channels + test 1 new acquisition or retention tactic
Holistic Channel Growth
Manage up to 3 channels + test 2 new tactics. Build or refine lifecycle automations (email/SMS) to support performance
Channels & Services We Cover
Paid Acquisition
Paid Search (Google, Bing)
Paid Social (Meta, TikTok)
Affiliate Marketing
Influencer Marketing
Creative Support
Paid social assets
User-generated content (UGC) sourcing and optimization
Retention & Lifecycle
Email/SMS automations
Onboarding, nudges, upsells, post-conversion follow-up