Fractional Marketing Leadership

Senior growth leadership — without the full-time hire.

“Grace is the ideal partner: thoughtful, collaborative, and deeply invested in our success. She quickly became an extension of our team, driving profitable, sustainable growth during a critical period.” - Great Jones

We partner with growth-stage companies, foundations, and mission-driven organizations during moments of scale, transition, or strategic inflection. We bring clarity, systems, and senior-level strategy to drive results.

We’re a fit if you’re:

  • Scaling a startup, foundation, or mission-driven organization and need senior strategy now

  • Managing growth without a dedicated marketing leader

  • Launching new products, programs, or initiatives with limited internal bandwidth

  • Aligning teams and channels after rapid growth or organizational change

  • Preparing for your first CMO or Head of Growth hire

What we help you do:

  • Align marketing priorities with business and organizational goals

  • Integrate brand and performance for consistent, scalable growth

  • Build clear systems and processes for fast-moving teams

  • Coach and upskill internal team members

  • Lead cross-functional initiatives with a senior, strategic POV

How We Work

  • Goal-Setting & Scope Alignment

     We clarify your goals, success metrics, and what needs to happen in the first 30, 60, and 90 days.

  • Stakeholder Collaboration

    We align leadership and internal teams, building shared clarity and momentum.

  • Strategic Project Outlines

     We co-develop a clear, outcomes-driven roadmap to guide execution.

What’s Included

Each engagement is scoped as a monthly retainer, tailored to your bandwidth and goals.

Icon of three people connected to a light bulb representing teamwork and ideas.

Advising Sessions

Two people sitting at a table with speech bubbles above, indicating a conversation or dialogue.

Collaborative Working Sessions

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Weekly Project Check-ins

Focus Areas We Cover

Acquisition & Channel Strategy

Paid Search & Social

Affiliate Marketing

Sponsored Content

Influencer Marketing

Offline (Direct Mail, OOH)

Content & Organic Growth

Social Media Strategy

SEO

Newsletters

User-Generated Content

Content Creation

Retention & Lifecycle

Email/SMS flows

Referral and Loyalty programs

Engagement strategy

Product & Go-to-Market

Feature Launches

Onboarding

Service Education

GTM Planning

Site & Conversion Optimization

Landing Pages

UX Strategy

App Store Optimization

Copy that converts

Partnerships & Co-Marketing

Affiliate structures

Partner Campaigns

Joint activations

Let’s talk.

Schedule a consultation to explore how we can partner on your growth.