Fractional Marketing Leadership
Senior growth leadership — without the full-time hire.
“Grace is the ideal partner: thoughtful, collaborative, and deeply invested in our success. She quickly became an extension of our team, driving profitable, sustainable growth during a critical period.” - Great Jones
We partner with growth-stage companies, foundations, and mission-driven organizations during moments of scale, transition, or strategic inflection. We bring clarity, systems, and senior-level strategy to drive results.
We’re a fit if you’re:
Scaling a startup, foundation, or mission-driven organization and need senior strategy now
Managing growth without a dedicated marketing leader
Launching new products, programs, or initiatives with limited internal bandwidth
Aligning teams and channels after rapid growth or organizational change
Preparing for your first CMO or Head of Growth hire
What we help you do:
Align marketing priorities with business and organizational goals
Integrate brand and performance for consistent, scalable growth
Build clear systems and processes for fast-moving teams
Coach and upskill internal team members
Lead cross-functional initiatives with a senior, strategic POV
How We Work
-
Goal-Setting & Scope Alignment
We clarify your goals, success metrics, and what needs to happen in the first 30, 60, and 90 days.
-
Stakeholder Collaboration
We align leadership and internal teams, building shared clarity and momentum.
-
Strategic Project Outlines
We co-develop a clear, outcomes-driven roadmap to guide execution.
What’s Included
Each engagement is scoped as a monthly retainer, tailored to your bandwidth and goals.
Advising Sessions
Collaborative Working Sessions
Weekly Project Check-ins
Focus Areas We Cover
Acquisition & Channel Strategy
Paid Search & Social
Affiliate Marketing
Sponsored Content
Influencer Marketing
Offline (Direct Mail, OOH)
Content & Organic Growth
Social Media Strategy
SEO
Newsletters
User-Generated Content
Content Creation
Retention & Lifecycle
Email/SMS flows
Referral and Loyalty programs
Engagement strategy
Product & Go-to-Market
Feature Launches
Onboarding
Service Education
GTM Planning
Site & Conversion Optimization
Landing Pages
UX Strategy
App Store Optimization
Copy that converts
Partnerships & Co-Marketing
Affiliate structures
Partner Campaigns
Joint activations